PR Consultant helped Palin

No matter your politics – it has to be said Sarah Palin has shot into international prominence from “thin air”.

So how did she do it? Using a PR Agency.

As reported by msnbc an outside public relations expert hired under a contract with the state Department of Natural Resources pitched the “upstart governor” as a crusader against Big Oil.

She was discovered by the national news media at least in part because of a determined effort by a state agency to position her as an oil and gas expert who could tout Alaska’s determined effort to construct a natural gas pipeline.

The contract was the only time the Palin administration hired an outside PR consultant to set up media interviews, a function performed in many states by government employees.

Her high-visibility campaign paid off, helping Palin win notice from political pundits, who began including her on lists of long-shot choices for the vice presidential spot.

While many factors played a role in Palin’s rise, including her background in broadcast journalism and the appeal of her life story, she also benefited from expert counsel on how to take her message to a national audience.

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